Alex Carlton

Founder / CEO @ Stryyk

Alex Carlton is the founder of the Zero Proof Spirit that launched Autumn 2018. Previously Alex founded Funkin Cocktails back in 1999. Funkin was created after identifying the growing trend for all natural, & fresh products in the cocktail market place.

Funkin become the UK’s brand leader in cocktail purees and mixers and is available in over 30 countries globally with offices in London and Los Angeles, Alex exited Funkin in 2015 to AG Barr, owners of Irn Bru, Rubicon, Ka and Rock Star Energy Drink.

Alex has always had his finger on the pulse and prides himself in being a forward thinker, a natural networker and a strategic consultant helping bring brands to life. Recent brands Alex has advised and / or invested include, ZigZag Teas, & Half Hitch Gin.

Alex continues to search for new and interesting consumer concepts. Alex is married to his wife Amiee, with daughter Cydney and son Remy.