Maths Mathisen

CEO & Co-founder @ Hold

The idea behind Hold originated at Copenhagen Business School. Together with his class mates – Florian Winder and Vinoth Vinaya – Maths discovered the recurring issue of checking his phone while studying. The solution to their problem was Hold, an app to incentivise students to put the phone down. Hold quickly gained traction amongst students and brands in Norway. More than 50% of the student population are today Hold users, and they were just awarded mobile marketing product of the year, with brands such as Coca-Cola, Just Eat and 7-Eleven supporting their mission.

Their UK journey has just started, but they’ve already on-boarded more than 250,000 students and brands such as Disney, Coca-Cola and VUE. However, students are not their final stop, the team have received 70,000 requests from families to get access to the app, proving that digital addiction has become a big problem in society and the negative effects are only starting to show through mental health issues. Hold is set to be a guide through the masses of distraction and will create solutions by making use of the best of the digital era to combat the worst