Marketing Director @ Student Roost
Sarah joined Student Roost as Marketing Director in January 2019, where she is responsible for helping to drive sales, and the growth of the brand in the UK.
Sarah’s main goal is to strengthen Student Roost’s brand impact among consumers and establish it as the player to watch in the student accommodation space.
Having had over 10 years’ experience in the Purpose-Built Student Accommodation sector, Sarah was formerly Head of Marketing at IQ Student Accommodation and Head of Student Lettings at Rightmove – after setting up and launching her own Student Accommodation portal for the company.
She also spent five years as Sales and Marketing Director at Global Student Accommodation before going on to set up her own sales and marketing consultancy.
Sarah works closely with Student Roost’s property teams so that marketing campaigns are bespoke to each of its locations, maximising all opportunities in a competitive environment.
As part of her role with Student Roost, Sarah ensures marketing activity is suited to both the current market and relevant sales need so that the brand is at the forefront of customers’ minds.